Minto collaborated with The Mall Group to enhance the Japan Discovery Fair by featuring “Usagyuuun,” the beloved Japanese internet mascot, as the presenter. By leveraging Usagyuuun’s popularity, we aimed to elevate the event’s perception, increase engagement, and captivate attendees. Our primary objective was to authentically represent Japan’s vibrant pop culture, ensuring an unforgettable experience for visitors while fostering a deeper connection with Japanese traditions and innovation. Through strategic planning and creative execution, the collaboration successfully brought a touch of Japanese charm and excitement to The Mall Group’s event, leaving a lasting impression on attendees and promoting cultural exchange.
Usagyuuun X Japan Discovery
Usagyuun
Usagyuuun is a mix between a rabbit and mochi (rice cake). It moves its elastic body vigorously to express its feelings! Always curious and on the look for interesting things, it can show up anywhere. It may even come to you any time! Who knows? Its surreal cuteness and intense movement are both big charming points that entertain people all over the world.
Nekogyuuun
Usagyuuun’s best friend Nekogyuuun joined the “gyuuungyuuun” family! Nekogyuuun is a timid crybaby kitty who always needs your company.
If you wish Usagyuuun to be a part of your campaign, do not hesitate to contact Minto Thailand. Let’s make your brand, event or product become outstanding with us.
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Minto is character marketing agency with expertise in character designing, licensing and marketing.
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