Phitsanulok is one of the rich cultural and history in Thailand, but it seems that people usually skip this city. So we need to find the uniqueness to make to people recognize the city.
Tao Kung is the symbolic mascot character of Phitsanulok Province. Minto created the mascot to serve as the ambassador and communicator of provincial promotion to both in and outside of the province. The mascot is designed under the concept of elements of the most iconic Elephant and Purple clothes from History of Northern Area of Thailand.